Overview

Woolworhs is the biggest supermarket brand in Australia. The flagship mobile app plays a vital role in helping customers to plan, shop and save on groceries. Since I joined, the monthly active users have grown from around 500k (2019 Aug) to 1.4m (2021 Sep) with monthly revenue of over $33m 💥.

My Role

Product designer

• Involved with end-to-end design process with a focus on UI delivery
• Iterate and validate concepts that solve user pain points and improve the experience
• Migrate and scale up the design system in Figma

#1 Illustration system

❓ Problem

It all started with the app's error & empty states. When I joined, there wasn't a consistent style of digital illustration set nor the guideline of when and how to utilise them. As a result, the app has an uneven experience across both iOS and Android platforms.

✨ Solution

Introducing a new illustration system used across mobile app and the eCommerce website, boosting user experience at scale.

📏 Approach

• Explore a few styles of illustration and tested with customers sentiment
• Closely work with the brand to implement the new illustration set
  
  

💥 Impact

• A much delight and consistent experience across app
• The new illustration style was also adopted by web products